Last year during a casual interview Saturday I came across a woman, Zeniya, originally from California, now living in Joburg and I couldn’t NOT interview her. Getting someone who’s from the US is something I try to do quite often just because they’ve experienced first hand what the Hip Hop there is like and can at least attempt making comparisons between that and what they’ve picked up here in South Africa. It’s always an interesting perspective. So, here’s a short something from the archives…
How long have you been in South Africa?
"It’s been about two years now. I came early 2013 I think?"
Dope. Compared to the US, how would you say the hip-hop in South Africa compares?
"It’s very different, mainly because of the languages. And there isn’t just one language here, there are many different kinds. It’s more complex I’d say yet similar in some ways. I love the way the hip-hop artists here have taken it and made it their own. It’s always nice when someone’s not just ripping off, and they’re making something that is culturally from one place, their own.”
Not too long ago I was at Musica looking for something new to buy. If I’m being honest, this was my first time entering a music store in months due to all of the downloading I’ve been doing. I spent a couple of minutes SEARCHING for the Hip Hop section only to come to a small, almost hidden house section with one or two Tupac Greatest Hits albums, a ProKid album, Watch The Throne, Altar Ego, and Food & Liquor somewhere amidst the house music. I’m surprised I even found them. The display of the music was shocking. I’ve concluded that there was no Hip Hop section. We could just say that it’s because we there’s too many regulations therefore our preferred music isn’t stocked or it could be that we as the hip-hop community don’t buy music anymore which just creates such little demand for the stores. What’s your view on this?
“It’s the downloading that’s actually hurting the business. I mean, just this year (2014) only two albums went platinum, and I think that was the soundtrack to a children’s film and Beyonce. So, records really aren’t moving out of the stores. I find more and more the record stores stock less of the people that I wanna listen to; it’s all just really commercial.”
I hear you. Just taking it slightly back to SA vs. USA: how would you say the levels of respect for hip-hop compare based on your brief experience here?
“Culturally, here, there is a community that doesn’t really respect it and kind of frowns upon it. You know upper class. But, I don’t really think it’s taken seriously. When Jay Z and Kanye come here and do shows, yeah people go to them, they’re big artists all around the world but from a cultural standpoint, I don’t think it’s really respected here at all.”
Peace, love and hip hop
KTTIB
